Ministry of Culture and Information Policy of Ukraine

About Find & Follow

Find & Follow is a travel project of the telecom operator Vodafone Ukraine. The project aims to support the development of tourism, digital communities, and small businesses, creating infrastructure for travel in Ukraine. City pedestrian QR-routes - City Routes - are available in Kyiv, Lviv, Chernivtsi, Poltava, Cherkasy, Uzhhorod, and Kherson. Routes are visualized with the help of stone signs with QR codes and characters. QR code signs are placed near cultural and historical monuments. After reading the code on the table, the tourist gets all the necessary information about the place nearby. In 2020, Vodafone introduced a new direction - Village Routes. These are online weekend itineraries in the countryside and small towns. Currently, the project has more than 50 such routes in all regions of Ukraine.

During the Russian military aggression in Ukraine, the Find & Follow project was reformatted. Currently, the company is focused on the promotion, protection, and restoration of cultural monuments in Ukraine. Together with the Ministry of Culture of Ukraine, the initiative "Preserve Ukrainian Culture" was launched with the restoration of cultural heritage sites built from enemy attacks.

Since the beginning of the large-scale invasion, Vodafone Ukraine has been doing everything possible to ensure and restore communication in the conditions of hostilities, provide free services to citizens, including the Armed Forces of Ukraine, and hand over the equipment to the Ministry of Health of Ukraine and humanitarian aid to refugees.